To envision the breathtaking view of a woman from head to toe
in one's own creations, to do away with the conventional and passé styles and
emerge with a distinct line of jewelry, to reflect a woman's inner most
desires, to dream visual stunners which adorn a woman's body, such is the
vision of ASHA KAMAL MODI, designer par excellence and the driving force behind
the enchanting jewelry line 'Art Karat'.
Asha Kamal Modi launched her line in 1988, a time when the concept of designer
jewelry was unheard in India, in face of acute cynicism she has carved a niche
for herself as one of the most recognized jewelry designers of India. She draws
her inspirations from the basic elements of nature together with the rich
Indian heritage, studying its changing moods and traditions. Each of her
designs is different in style, mood and craftsmanship, made to perfection by
some of India's finest artisans.
Asha's creations cater to a wide canvas of both traditional and western tastes,
blending majestically with whatever a woman wears. Asha has designed jewelry
for more than 10 bollywood blockbusters some of which include movies like
'Devdas', Monsoon Wedding' and 'Kamasutra'. It is her deep-rooted sensitivity
of being a woman and her exceptional creativity, which has made her a household
name among the Indian affluent.
A trained gemologist, Asha has been felicitated for her talent with the
President's award for design, the FICCI 2005 award and the prestigious Best
Designer Accolade by the Gem & Jewelry Export Promotion Council, among many
other recognitions.
Asha and her husband Kamal Modi reside in New Delhi with their two children
Saket and Shivani who are also a part of the business, Saket manages Art Karat
in the United States and Shivani designs for Gold Karat, the gold and diamond
division of the group.
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